Over eleven years ago, we opened our shop in our original location in downtown Portland. Our online shop followed one year later. As one of the earliest design-focused shops with an online presence, we’ve enjoyed getting to know our customers both near and far. A lot has changed in our hometown and in the digital world since then, yet our website essentially had not, in spite of the fact that more Canoe friends and customers have been visiting our digital space than ever. On top of that, they want to interact with us in new ways.
With that in mind, we’ve been hard at work developing a new digital home for Canoe and we’re delighted to present the results. In the interest of providing a better experience through ease of use and functionality, we’ve completely redesigned our website. Along with the benefits of increased accessibility on most mobile devices, we have streamlined navigation throughout our site for easier exploration.
Great products and their stories have always been at the heart of Canoe, so it makes sense that our new website is very product-forward. We’ve focused on three main features to improve the visitor experience: bigger and better photography to help with viewing, more detailed product descriptions for visitors to discover, and a cleaner, more modern look highlight it all. We tried to make the new site as easy and intuitive to use as possible, and we welcome any feedback regarding it.
Along with the launch of our new site, we are pleased to announce the beginnings of a new blog. Updated regularly, we will publish a steady stream of reading on a range of topics that interest and inspire us and reflect what we do.
Are you signed-up for Canoe’s mailing list yet? If not, please consider doing so for news sent straight to your inbox on product launches, important notifications and upcoming events. We promise not to bombard you with e-mails! We send out e-mails very judiciously and of course you can unsubscribe at any time. Additionally, you’re welcome to join us on social media where you can see what is going on between blog posts. The links are available on our home page, so please follow along.