This innovative rethinking of the classic bicycle bell reduces the bell form down to a simple soft rubber ball, which fastens magnetically to its support. To ring Nello, just touch the top of the ball. But there's a surprise: the sound changes every time Nello is attached and pulled off its support, allowing you to select your favorite among three different sounds. Once arrived at your destination, Nello may be pulled off and slipped into a pocket, thereby giving would-be thieves the slip. Winner of the prestigious European Design Plus award.