One of the world’s oldest pharmacies, Santa Maria Novella was founded in 1221 in Florence by the Dominican Friars who started making herbal remedies and potions to use in the monastery. Their reputation became world renowned and the pharmacy, sponsored by the Grand Duke of Tuscany, opened to the public in 1612. Today Santa Maria Novella still produces all its products in the Florentine region, where each batch is handmade and supervised according to age old recipes and artisan methods. 2.1 oz. / 60 g.

Fior D'Iris Toothpaste has a fresh aromatic flavor. It contains ireos powder, known since antiquity for its astringent and abrasive properties. The aroma of the herb costmary gives the toothpaste a singular, minty-spicy taste while refreshing and deodorizing the mouth.