Invented by a Japanese pharmacist in 1957, Yu-Be Lotion is a glycerin based moisturizing cream enriched in Vitamin E, Vitamin B2. Its uniquely high glycerin content and absorbability is the result of a special manufacturing process developed in Japan, where it has been the #1 selling skin cream for more than 50 years. The products' massive and loyal customer base ranges from homemakers to Mount Everest expedition climbers. Newly reformulated to be without parabens, Yu-Be is also free of alcohol and artificial fragrance. 1 oz.