Highly regarded for their minimal styling and functionality, Braun’s current collection of
timepieces is based on the successful and original Dietrich Lubs and Dieter Rams designs of the 1970-1990 era, some making use of technical updates available in the 21st century.

This analog alarm clock features quiet and precise quartz tick movement. The easy to read dial features the iconic yellow second hand that is synonymous with Braun’s award winning design history and the contrasting hands offers great legibility. The continuous backlit feature means the face is lit with a soft, warm glow during hours when the clock senses darkness. This light automatically goes off as soon as there is ample light in the room. The continuous backlit feature can be switched off and one can tell the time during dark hours by reading the luminous tips of the hands.

Crescendo alarm, snooze feature, runs on 3 AAA batteries (not included).

Root Wall Clock

$200

Braun BC22 Alarm Clock

$50